Jim ‘Fitz’ Fitzgerald, aka jimi FITZ is a towering presence on the local radio landscape and is CV 104.3’s morning personality.  He is also well known in the Coachella Valley as a successful music producer and promoter and, since moving from New York City, has created a vibrant music scene here with a loyal following.   Fitzgerald has worked many different radio formats in various markets, including Washington DC and Miami, and has been nationally syndicated via Westwood One in Los Angeles and Sony SW Networks in New York.  He has produced rock and country music shows in 15,000 to 20,000 seat arenas around the country and is also a singer songwriter with two MTV videos airing in regular rotation in the 80’s as well as a #2 chart topping hit in Italy.  Needless to say, he is a renaissance man that lives for the music!


For the past 20 years FITZ has been waking up valley listeners with his unique style and always fresh blend of music.  His is a true LIVE & LOCAL morning show different every day depending on what’s happening.   Upbeat, positive and humorous, FITZ plays his own blend of multi genre music styles rooted in rock, jazz and blues.  Here is where you can count on Wall Street numbers, traffic updates, news, weather and community reminders.  FITZ also shines a spotlight on many of our world class artists who call our valley home.  Plus you’ll never know who will drop in as a special guest or who will be joining FITZ on the telephone.


Fitzgerald continues to produce the successful “Fitz’s Jazz Café” series in partnership with the McCallum Theater, our cultural performing arts center.   As he enters his 20th anniversary season he has enjoyed a run of over 200 shows.  Featured artists have included Diana Krall, Michael Bublé, Natalie Cole, Chris Botti, Michael McDonald and Kenny Loggins to name just a few.


In addition, he produces the annual “Garden Jam Music Festival” in partnership with the Indian Wells Tennis Garden a 2-day multi- genre music event kicking off music month in the valley during the first week of April.


The list of music events and music series he has created and presented in the Coachella Valley over the years is long and impressive and he has raised over a million dollars for local charities along the way.  This has led to many honors by the City of Rancho Mirage, College of the Desert, and local charities too numerous to mention.    Readers of Palm Springs Life magazine have voted him #1 On Air Personality; and he has been nominated for a national industry award by the radio industry trade magazine, Radio & Records for “Radio Personality of the Year”.


FITZ loves this Valley and chooses to call it his home.  He is well known in this community and engrained in ways that benefit so many.  We at CV 104.3 are proud to have him on our team!

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